About Us

Zbello - Timeless Craftsmanship, Bold Elegance
At Zbello, we craft more than jewelry; we create heirlooms. With four generations of artistry, our 18k and 21k gold creations blend rich tradition with unmatched elegance, designed to last through the ages.

Experience the beauty of enduring craftsmanship—Zbello, where every piece tells a story.

Our Legacy
Zbello’s journey began with Arsiema, a cherished brick-and-mortar store that was more than just a place to shop—it was a cornerstone of the community. For decades, we celebrated life’s milestones with our customers, creating pieces that captured cherished memories and dreams. Every visit was personal; we knew our customers by name and crafted treasures that brought their visions to life.

As Arsiema became synonymous with trust and exceptional service, we carried its legacy forward with Zbello. Today, we reach a global audience, but the heart of our brand remains the same—delivering not only beautiful designs but also the warmth, care, and personal touch that have defined us for generations.

A Rich Ethiopian Heritage
Our designs are deeply rooted in the intricate beauty of Ethiopian artistry. At Zbello, we celebrate the culture’s vibrant traditions and timeless elegance, blending them seamlessly with modern design. Each piece is thoughtfully crafted using luxurious 18k and 21k gold, reflecting the richness of our heritage and the precision of our craftsmanship.

Craftsmanship and Quality
At the heart of Zbello is an unwavering commitment to quality. Our artisans bring years of expertise to every creation, pouring their passion into intricate patterns and contemporary styles alike. The result? Jewelry that’s as durable as it is stunning, made to be cherished for a lifetime.

Exceptional Service
We believe that exceptional jewelry deserves exceptional service. From personalized consultations to seamless online shopping, every step of your Zbello experience is designed to make you feel valued and cared for. Integrity, respect, and genuine connection are at the core of everything we do.

Celebrate Elegance with Zbello
Jewelry is more than adornment—it’s a way to express yourself, honor traditions, and mark life’s special moments. At Zbello, we create timeless designs that elevate every occasion. Whether you’re commemorating a milestone or simply celebrating your unique style, we invite you to explore our collection and find the perfect piece to tell your story

Zbello by Arsiema — Tezeta, reimagined

Welcome to Zbello, where memory and craftsmanship come together in pure gold. Born from four generations of Ethiopian goldsmiths, we honor a legacy of beauty, tradition, and reinvention. Every Zbello piece is crafted from real 18K and 21K gold — designed not just to adorn, but to connect you to the stories that shaped you.

At Zbello, we believe in "Tezeta" — memory — not as something distant, but as something living within you. Our jewelry reimagines the treasures of the past for today's world, blending timeless Ethiopian artistry with a modern spirit.

Each creation is a celebration of heritage, authenticity, and enduring craftsmanship. Whether it's a custom pendant, a signature gold necklace, or a one-of-a-kind ring, our pieces are made to be worn, cherished, and passed down — a golden thread between generations.

If you would like to create something truly personal, or have any questions, our team is here and honored to assist you.

Welcome to the Zbello family — your story, beautifully reimagined.